UX:AD delivers customized User Research, Strategy, and Interface / Product Design services that are tailored to satisfy the specific needs of your company and customers.

Our Achievement-Centered Design (ACD) process focuses on encouraging success. Based on the core principles of User-Centered Design (research, design, validate) along with concepts from cognitive science and gaming, we create great experiences that result in:

• Accomplishment - satisfaction arises from successful completion
• Confidence - consistency, clarity, and quality inspire trust
• Delight - happiness and joy foster loyalty

Large and complex applications often become an accumulation of features without a coherent and consistent set of patterns to tie them together. We align business objectives and resources with user research and task analysis to create a 'blueprint' for organizing and delivering the core value of your product.

Whether it's entertainment, enterprise, B2C, or B2B, we can help you sort out the best approach for developing the product experience your customers are seeking.

• Feature and Screen Maps
• Product Requirement and Task Flow Validation
• Stakeholder Interviews and Heuristic Evaluation
• Close integration with Product Management and Development Teams

Faced with an array of choices, consumers must be able to quickly identify the value of your product and be delighted by every moment. You must not only account for features and appearance, but also how it will be used and the environment and conditions in which it exists.

By employing an achievement-oriented approach, we clearly identify and articulate customer needs and behaviors along with the interactions and user interfaces to support them. Our product designs will closely align to your audience's mental model of the world, and build affinity by meeting and exceeding their expectations.

• Consumer Research & User Testing
• Competitive Analysis & Research
• Prototyping
• Consumer-oriented Design
• Hardware / Software Integration